201708.07
0
0

What’s new in non-dues revenue?

Full Report: Avenue M Nondues Revenue Report 2017 Across all industries and organization sizes, traditional sources for non-dues revenue, coupled with new products, programs and services, have helped organizations reduce their reliance on membership dues. To better understand the state of non-dues revenue among associations, organizations and foundations, Avenue M Group (Avenue M) surveyed nearly…

201611.18
0
0

Perspectives on Association Growth

Board Forward:  Are you optimistic about what the future holds (for associations)? Sheri Jacobs: I’m very optimistic! There are some core ideals that have not changed. We always need to stay up-to-date in our professions, and there’s always going to be a need for education, credentialing and advocacy. But more than that, I believe there’s…

201603.23
0
0

The Power of (A)

Would it surprise you to know that one in every three Americans is a part of our nation’s vital association and nonprofit community?  Whether as an employee, a member, a volunteer or donor, the heart of our industry are people – experts, problem solvers, innovators – members of a robust workforce helping to build a…

201603.08
0
0

Want to become essential? Stay one step ahead of your members

Driverless cars and the potential for hacking into increasingly connected cars have been identified as two issues Allstate believes could threaten its business. In a recent Chicago Tribune article, an Allstate representative said, “…driverless cars or technologies that facilitate ride or home sharing, could disrupt the demand for our products from current customers…” Just one year…

201502.18
Off
0

I love it!

Last week, I overheard my daughter and her friends (future members of associations I hope) talk passionately about their love for Netflix. Each one screamed louder than next one as they shared stories about the movies (or content as we call it in the association world) they had recently downloaded to their Chromebooks and relayed how easy it was to find…

201411.24
Off
0

Is Your Organization Accessible, Affordable and Fun?

There are two simple reasons why individuals do not join, participate or volunteer: lack of time and cost. And these two reasons hold true for every industry. Consider the game of golf. Every macro indicator that is measured by the industry – rounds played, number of players, age of players, equipment purchased – each one…

201408.01
Off
0

So, why join?

Why should a member join your organization? Regardless of size, geographic scope, or industry, the answer is almost always the same: “Our association offers exclusive, members-only benefits including advocacy, a journal or magazine, discounts on publications and education, resources to keep you up to date, leadership opportunities, networking, and career assistance.” But how many of…

201407.08
Off
0

A Checklist for Going Global

According to a recent research report published by ASAE Foundation, six major emerging economies – Brazil, China, India, Indonesia, South Korea and Russia will account for more than half of all global growth by 2025. When respondents were asked to identify the country with the greatest growth potential, it was no surprise that China topped the list….

201406.14
Off
0

Up to the challenge?

One morning, while flipping through the 500 channels on my TV, I came across a commercial for Shaun T’s Insanity program. He suggests that you can receive a year’s worth of results in 60 days if you follow his workout regimen. I was intrigued by his challenge – so I checked out the Insanity website….

201405.13
Off
0

Show me the money

A $4 price increase may not seem like much, but when Disney raised the price of a day pass to the Magic Kingdom to $99 this February, many people were surprised. Although Disney raises its ticket prices every year, this usually happens at the beginning of the summer. The increase also raised some eyebrows because…

201404.15
Off
0

How an orange bow tie helped grow membership

How do you make the invisible visible? Give members an orange bow tie. A few years ago, an association wanted to encourage its members to recruit their friends and colleagues. Some members eagerly responded to their calls to action, but many did not. Past attempts to grow the organization through member-get-a-member campaigns usually fell short…

201404.05
Off
0

The Influence of Friends and Strangers

Walk into a Barnes and Noble store and the first thing you will see is a stack of books on a table with a sign that reads: New York Times® Best Sellers. The words, “Best Seller” has a tremendous impact on the decision to buy. Booksellers – both those that sell through traditional brick and…

201403.25
Off
0

Why do 20,000 fans want this t-shirt?

Last weekend, I took my 12-year-old daughter to a Chicago Bulls game. As we approached the stadium, I asked if she wanted me to buy her a t-shirt with the Bulls logo on it. She wasn’t interested. She is loyal to another team and she didn’t want me to spend the money on a shirt…

201402.26
Off
0

How Much Do You Pay for…

“How much is your membership in ASAE and The Center for Association Leadership?” This is the question I asked to a group of senior staff from the American Urological Association (AUA). Staff from every department within the organization was sitting around the table, waiting for our meeting to begin. The purpose of our meeting was…

201402.13
Off
0

You don’t need a crystal ball, just crystal clarity

Sometimes, even though change is generally uncomfortable and often avoided, when it actually does happen, it feels as if the changes happen overnight. But rarely is this the case. It is usually the convergence of a number of factors, over a period of years, that creates seismic changes in a field. In the health care…

201402.07
Off
0

The World’s Most Expensive Bottle of Wine

For the low price of $195,000, you could buy one bottle of Château Margaux 2009. Promoted as the world’s most expensive bottle of red wine to ever be retailed, only three bottles are on sale. As part of the offer, you will receive a first-class flight to France to visit Château Margaux, be given a…

201401.28
Off
0

Charge just a little bit more

If you wish to subscribe to the Harvard Business Review you have two options. You can receive 10 print issues and unlimited archive access to HBR.org for $89, which includes a full year subscription and access to over 25 years of past issues. Or you can purchase the all-access subscription for $99. With this option,…