Linda Wing, Vice President, Market Research
Linda has made it a personal mission to educate non-research staff by reminding them that Google is not a synonym for research. The terms big data, decision trees and SPSS are music to her ears.
As the Vice President of Market Research for Avenue M Group, Linda Wing has over 30 years of professional experience in market research for professional societies and trade associations. Linda is a former association research provider for Premier Research Solutions and previously served as the Director of the Market Research & Statistics Group for SmithBucklin Corporation. Linda has personally managed hundreds of research projects, which have given her extensive experience in survey design, implementation, data analysis, and report presentation.
Much of Linda’s work has involved gathering market insights and industry statistics to help identify the value proposition of an association and/or its’ events. Linda specializes in industry research programs that provide members and association leaders with information on the characteristics, activities and trends within their profession and business environment to assist in strategic planning, public relations and government relation’s efforts.
Linda earned a Bachelor of Science degree in Business-Marketing with a Mathematical Sciences minor, Cum Laude, from Northern Illinois University. She also holds Certificates in Marketing Research and Advanced Marketing Research Techniques from DePaul University’s Kellstadt Center for Marketing Analysis and Planning. Linda is currently pursuing a Master’s degree in Predictive Analytics at DePaul University.
Linda will incorporate her knowledge of advanced analytical techniques to answer key research questions and provide data-driven strategic insights and recommendations to our clients. Her background includes Member Needs Assessments, Satisfaction/Loyalty Surveys, Market Segmentation Studies, Brand Positioning Surveys, Benchmarking Surveys, Focus Groups, Telephone Interviews, Statistical Software and Web surveys.
Despite being a very dedicated professional Linda does enjoy downtime activities that include non-research activities:
Spending the day on a boat whenever possible
Dancing to Maroon Five
Surfing Country Music stations for Billy Currington songs