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Sheri Jacobs, FASAE, CAE

President & CEO

As the founder of Avenue M Group, Sheri is a leader, innovator, and visionary who hashelped associations, small and large, tackle their most challenging issues.

Meet the Avenue M Team!

What makes the Avenue M team special? We are smart, creative, experienced and most important – passionate about our clients and our work. We have been in your shoes. We’ve worked on the staff of associations large and small, managed budgets and managed volunteers.

We invest in our professional community. We are members and volunteers of ASAE: The Center for Association Leadership, Association Forum of Chicagoland, Association Media & Publishing, PRSA and many other professional societies. We are authors, speakers, photographers, artists and experts. We’ve also earned our CAE, CMP and MBA.

Keith Holzmueller
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Keith Holzmueller

Vice President, Research and Strategy

Keith Holzmueller is the Vice President, Research and Consulting, for Avenue M Group.
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Roya Meshulam

Director of Operations

Behind every great team there is the glue that holds the team together and keeps everyone in line…that would be Roya.

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Trevor Schlusemann

Market Research Analyst

Whether proofing documents or focused on an intense game of darts, Trevor’s eagleeyes are valued commodity amongst his peers.

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Matthew Cavers

Market Research Analyst


As Market Research Analyst, Matt works on all phases of the research lifecycle, including survey development, online programming, data analysis and tabulation and report preparation.

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Nick Fernandes, MBA

Senior Manager, Research and Consulting