solutions

Solutions

As a full-service marketing agency, Avenue M Group offers a suite of solutions to help our clients understand why members and prospects believe in brands, organizations, and missions. 
 

Our solutions provide services for the following areas:

  • Your Members
  • Your Value Proposition
  • Your Programs, Products, and Services
  • Your Brand 

Your Members


Recruiting, engaging and retaining members is a core function for most organizations. Avenue M helps organizations meet their goals by providing the following services:

    • Member and nonmember market research including focus groups, interviewing and surveys 

 

    • Membership modeling and market testing

 

    • Strategic and tactical pricing initiatives using SIMALTO, BPTO, Gabor Granger, Van Westendorp, Regression Analysis and Net Value Score

 

    • Strategic and tactical marketing plans 

 

    • Mapping the member experience







Your Value Proposition


Competition for members and customers increases each year. To gain market share and increase sales your organization must understand its unique value proposition. To obtain this data, the Avenue M Group offers the following services:

    • Member and prospect quantitative research studies

 

    • Brand mapping

 

    • Cluster Analysis

 

    • SIMALTO

 

    • Competitive analysis and environmental scans

 

    • Focus groups, telephone interviews and on-site interviews

 

    • Benchmarking studies

 

    • Data mining studies

 

    • Avenue M Reveue Optimization Tool







Your Programs, Products and Services

 

Avenue M helps organizations meet their revenue and participation goals by providing the following services:




    • Focus groups, telephone interviews and on-site interviews

 

    • Marketing evaluation and assessment

 

    • Customized event and product marketing plans

 

    • Positioning, messaging and copywriting

 

    • Pricing using SIMALTO, BPTO, Gabor Granger, Van Westendorp, Regression Analysis and Net Value Score







Your Brand 

 

Avenue M Group helps organizations keep their brands fresh and relevant by providing the following services:




    • Market Segmentation Strategy

 

    • Communication Audit and Assessment

 

    • Brand Mapping

 

    • Message Platforms by Audience Segment and Personas

 

    • Message Development