American College of Chest Physicians

American College of Chest Physicians

With nearly 19,000 specialist physicians and allied health professionals, the American College of Chest Physicians (CHEST) plays an essential role in promoting the prevention, diagnosis and treatment of chest diseases worldwide. To ensure it would not miss opportunities to increase revenue and expand investments in mission-critical programs, CHEST understood the value of developing a strategic…

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Association of Corporate Counsel

Association of Corporate Counsel

The Association of Corporate Counsel (ACC) is a global bar association that promotes the common professional and business interests of in-house counsel who work for corporations, associations and other private-sector organizations through information, education, networking opportunities and advocacy initiatives. With more than 33,000 members in 85 countries, employed by over 10,000 organizations, ACC connects its…

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The American Academy of Pediatrics

The American Academy of Pediatrics

Situation: The American Academy of Pediatrics is one of the most respected sources for high quality continuing medical education for physicians. Yet in today’s world, where individuals are bombarded with communications and new providers are entering the CME field, the organization struggled to sell its programs and services. Project Overview: Our branding and marketing initiative…

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National Association for Music Educators (NAfME)

National Association for Music Educators (NAfME)

NAfME is the world’s largest musical arts education organization with over 130,000 members that include active music teachers, university faculty and researchers, college students preparing to be teachers, high school honor society members and Music Friends. NAfME is the only organization that addresses all aspects of music education. Situation: In the fall of 2012, NAfME…

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Convention Industry Council

Convention Industry Council

The Convention Industry Council’s (CIC) member organizations represent more than 103500 individuals and 19,500 firms and properties involved in the meetings, conventions and exhibitions industry. In 2012, CIC engaged Avenue M Group to conduct a comprehensive demographic study of the entire CMP population obtain concrete data regarding who holds the CMP designation, their position and…

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American College of Osteopathic Family Physicians

American College of Osteopathic Family Physicians

As the premiere organization supporting the doctors of Osteopathy, the American College of Osteopathic Family Physicians (ACOFP) understands the importance of collecting and analyzing data to ensure it is responsive to the changing interests and needs of its members. Although ACOFP works to promote excellence in osteopathic family medicine through quality education, visionary leadership and…

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Association Forum of Chicagoland

Association Forum of Chicagoland

Situation: The Association Forum of Chicagoland is the “associations of associations” in Chicago. With more than 3,000 members representing 47,000+ association professionals, its mission is to advance the professional practice of association management. Faced with slowing membership growth the Forum needed a new method for recruiting association professionals. Project Overview: Sheri Jacobs developed a word-of-mouth…

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National Association of Enrolled Agents

National Association of Enrolled Agents

Situation: The National Association of Enrolled Agents (NAEA) represents more than 11,000 independent, licensed tax professionals called Enrolled Agents (EA). Recent changes to the preparer environment, however, were expected to have a profound affect on NAEA and its members. As such, the IRS asked NAEA if it wished to change its name and rebrand both…

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