Recruiting, engaging and retaining members is a core function for most organizations. Our services help organizations meet their goals.

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 Clients & Experience

We’ve worked on the staff of associations large and small, managed budgets and worked with volunteers.

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 The Art of Membership

The Art of Membership provides associations and membership organizations with the practical tools they need.

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Sheri Jacobs, FASAE, CAE

Founder & CEO

As the founder of Avenue M Group, Sheri is a leader, innovator, and visionary who has helped associations, small and large, tackle their most challenging issues.

What makes the Avenue M Group special?

forex etoro review We are smart, creative, experienced and most important – passionate about our clients and our work. We have been in your shoes. We’ve worked on the staff of associations large and small, managed budgets and managed volunteers.

Who are we? Avenue M Group is a full-service marketing agency with in-depth expertise in examining why members and prospects believe in brands, organizations and missions.

Avenue M specializes in association membership and marketing. Our research methodology, marketing strategies and award-winning campaigns have helped associations like the American Academy of Pediatrics, American Library Association, Association for Corporate Growth and the Association Forum of Chicagoland increase membership, retain members longer and encourage others to become engaged.

We have platform etoro the knowledge and experience of a larger marketing agency, combined with the creativity, energy, passion and client service associated with smaller firms. We give our clients the undivided attention they deserve.


Case Studies  

Avenue M Wisdom


What’s new in non-dues revenue?

by avenuem  Comments (0)
Full Report: Avenue M Nondues Revenue Report 2017 Across all industries and organization sizes, traditional sources for non-dues revenue, coupled with new products, programs and services, have helped organizations reduce their reliance on membership dues....

What Others Are Saying  

  • We enjoyed working with Avenue M on our Member Needs Assessment project. Sheri and her team were very professional and timely from the start. In the beginning, we received a very clear project plan and knew what the timelines were and what staff involvement was required. The entire process was seamless and felt easy to manage on our side. Beginning with the RFP process and ending with the final result delivered, the staff was impressed by how knowledgeable Sheri’s team was regarding survey project plans, and the ending program deliverables...
  • Sheri Jacobs and her staff at Avenue M group are terrific to work with. They are highly professional, knowledgeable, and creative. As we worked on a tough dues restructuring project, I found them to be true partners throughout the entire process, listening to our concerns and supporting staff and volunteers through all the hard conversations. Sheri and her team have been a tremendous asset to our association. – Kristine Metter, CAE, Vice President, Member Services, America’s Essential Hospitals
    America’s Essential Hospitals

    America's Essential Hospitals

  • Avenue M delivered a project that was on-time, on-budget and more importantly, full of data and insight that we could use to drive change. We are already planning on having them do the follow-up study. Gregory J. Fine, CAE Global CEO Turnaround Management Association
    Turnaround Management Association

    Turnaround Management Association


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