201502.18
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I love it!

Last week, I overheard my daughter and her friends (future members of associations I hope) talk passionately about their love for Netflix. Each one screamed louder than next one as they shared stories about the movies (or content as we call it in the association world) they had recently downloaded to their Chromebooks and relayed how easy it was to find…

201411.24
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Is Your Organization Accessible, Affordable and Fun?

There are two simple reasons why individuals do not join, participate or volunteer: lack of time and cost. And these two reasons hold true for every industry. Consider the game of golf. Every macro indicator that is measured by the industry – rounds played, number of players, age of players, equipment purchased – each one…

201408.01
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So, why join?

Why should a member join your organization? Regardless of size, geographic scope, or industry, the answer is almost always the same: “Our association offers exclusive, members-only benefits including advocacy, a journal or magazine, discounts on publications and education, resources to keep you up to date, leadership opportunities, networking, and career assistance.” But how many of…

201407.08
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A Checklist for Going Global

According to a recent research report published by ASAE Foundation, six major emerging economies – Brazil, China, India, Indonesia, South Korea and Russia will account for more than half of all global growth by 2025. When respondents were asked to identify the country with the greatest growth potential, it was no surprise that China topped the list….