201611.18
0
0

Perspectives on Association Growth

Board Forward:  Are you optimistic about what the future holds (for associations)? Sheri Jacobs: I’m very optimistic! There are some core ideals that have not changed. We always need to stay up-to-date in our professions, and there’s always going to be a need for education, credentialing and advocacy. But more than that, I believe there’s…

201603.23
0
0

The Power of (A)

Would it surprise you to know that one in every three Americans is a part of our nation’s vital association and nonprofit community?  Whether as an employee, a member, a volunteer or donor, the heart of our industry are people – experts, problem solvers, innovators – members of a robust workforce helping to build a…

201603.08
0
0

Want to become essential? Stay one step ahead of your members

Driverless cars and the potential for hacking into increasingly connected cars have been identified as two issues Allstate believes could threaten its business. In a recent Chicago Tribune article, an Allstate representative said, “…driverless cars or technologies that facilitate ride or home sharing, could disrupt the demand for our products from current customers…” Just one year…

201502.18
Off
0

I love it!

Last week, I overheard my daughter and her friends (future members of associations I hope) talk passionately about their love for Netflix. Each one screamed louder than next one as they shared stories about the movies (or content as we call it in the association world) they had recently downloaded to their Chromebooks and relayed how easy it was to find…

201411.24
Off
0

Is Your Organization Accessible, Affordable and Fun?

There are two simple reasons why individuals do not join, participate or volunteer: lack of time and cost. And these two reasons hold true for every industry. Consider the game of golf. Every macro indicator that is measured by the industry – rounds played, number of players, age of players, equipment purchased – each one…

201408.01
Off
0

So, why join?

Why should a member join your organization? Regardless of size, geographic scope, or industry, the answer is almost always the same: “Our association offers exclusive, members-only benefits including advocacy, a journal or magazine, discounts on publications and education, resources to keep you up to date, leadership opportunities, networking, and career assistance.” But how many of…

201407.08
Off
0

A Checklist for Going Global

According to a recent research report published by ASAE Foundation, six major emerging economies – Brazil, China, India, Indonesia, South Korea and Russia will account for more than half of all global growth by 2025. When respondents were asked to identify the country with the greatest growth potential, it was no surprise that China topped the list….